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    發布時間:2016-08-15 15:47 閱讀:

    近年來,隨著資本進入,互聯網滲透,競爭加劇,物流業在變革,調整中蹣跚前行。那么,物流真正的痛點何在?下面是物流時代周刊整理的物流現狀——創新形式下的4大痛點,有沒有戳到您的痛點?

    一、物流行業成本越來越高

    在傳統的物流細分領域,極少數物流企業活得舒坦,多數的企業似乎都在求生存中度過,單一環節(倉儲,運輸等)利潤下滑是不爭的事實,多環節的運營同樣沒有好到哪里去,客戶壓款,增長緩慢等都是問題。真所謂,門外熱鬧,門內苦,物流賺錢下坡路。

    我國社會物流總費用與GDP的比率常年徘徊在18%左右,比全球平均水平高6.5個百分點。


    加之近年來,物流新玩法加速顯現,競爭手法更殘酷,更具有創意,傳統物流人處于守勢,除了抱團取暖,價格競爭,人脈關系等傳統手段,應對手法似乎沒有新招,更加劇了企業的生存困難,這正是行業進入深度調整與轉型期的信號,這個時候行業的利潤將繼續維持低水平,直到行業整合進入中后期,市場集中度進入中高集中度的水平,這需要一個過程。

    二、物流企業多、小、散、弱

    物流企業是國家的基礎產業,在如今的市場格局中,規模化仍舊是企業地位的象征。如今想整合物流行業的企業越來越多,也越來越浮躁,都想一步到位走捷徑,所以,依然擺脫不了多、小、散、弱的現狀。

    “小、散”并非致命弱點,而“弱”確是物流企業經營困難的核心原因,在國外,小、散并非導致弱,而在國內很多因素導致大家低價惡性競爭,自身沒有核心競爭力讓小散和弱劃了等號,而且推波助瀾,愈演愈烈。

    三、物流全面進入紅海時代

    互聯網,移動互聯網的發展加快了物流業的信息透明,每一個熱點的誕生很快就會要有不少跟進者,最終就會造成先進入者未必有先機,后進入者未必有后發,往往是那些踩準時點,靠團隊、創新、人才等組合權的物流企業取得了競爭優勢。

    我們可以毫不夸張地說,物流的藍海正在逐步消失,對于新的創業者要尋找新的藍海必須跳出去,看回來,跨點界,回本源,這正成為行業變革,行業整合,行業調整的新常態,未來將持續多久,或許只有時間與空間的變換將會給我們明確的答案。

    四、物流首尾仍在痛,格局變化大

    近年來國內的物流市場圍繞最后一公里花了不少功夫,如自提點,門店,便利店,共同配送,互聯網同城物流等等,大家似乎都覺得最后一公里是痛點所在,拼命地布局與解決。但實際中我們卻發現這并不是問題的根源,根源在于用戶的需求更趨多元化、隨機化、碎片化,核心在于商流的方式在變化。

    除此外,第一公里的物流問題大家卻在沉默不語,自己搞定,貌似問題不大,但隨著技術、商業、政策等綜合環境的變化,這種傳統的痛點加速延伸與轉移,物流企業的服務需要更加前移,移動到客戶的需求端,移動到客戶的消費端。

    于是,在這個格局之下,這兩年我們看了更多的物流或者創新的商業企業引入了O2O,以期望整合商流,間接轉移痛點,挖掘機會。然而,在實踐中成功的案例仍舊是少數,物流仍舊需要重新定位,重新思考,重新組合,隨著個性化,定制化,碎片化的全面滲透,這種趨勢將更為明顯。


    作為物流人,需要多沉下去,跳出來,懂得顧客的真需求,真痛點,用創新的物流玩法,用高質量的物流服務抓住其癢點,把小微車隊做強,這條路或許是2016一條成功之路。


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